SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the
Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level—while connecting your brand to a growing cycling community based at Soldier Hollow.
Soldier Hollow
2026 UCI World Cup Host
2034 Olympic Venue
SPONSOR TEAM SOHO
Fuel the Next Generation
Your partnership helps SOHO athletes train, travel and compete at a higher level while connecting your brand to a growing cycling community based at Soldier Hollow.
WHY PARTNER WITH SOHO
More Than Logo Placement
The best partnerships create value on both sides. Your support gives athletes access to better development opportunities, while your brand becomes part of a visible, ambitious cycling community.
Help Athletes Move Forward
Support coaching, camps, race travel and the resources riders need to progress from local racing toward national and international competition.
Show Up Where Cycling Happens
Build visibility through team kits, races, camps, vehicles, social content and direct connection with athletes and families in the Utah cycling community.
Build Something With Us
Align with a growing development program based at Soldier Hollow and help create more opportunity for the riders coming next.
WHY PARTNER WITH SOHO
More Than Logo Placement
The best partnerships create value on both sides. Your support gives athletes access to better development opportunities, while your brand becomes part of a visible, ambitious cycling community.
Help Athletes Move Forward
Support coaching, camps, race travel and the resources riders need to progress from local racing toward national and international competition.
Show Up Where Cycling Happens
Build visibility through team kits, races, camps, vehicles, social content and direct connection with athletes and families in the Utah cycling community.
Build Something With Us
Align with a growing development program based at Soldier Hollow and help create more opportunity for the riders coming next.
2026–2027 FINANCIAL ROADMAP
What Your Support Makes Possible
SOHO expects about $140,000 in annual program expenses. Our goal is to raise $60,000 through sponsorships, alongside athlete fees, camps, and other program revenue. Cash and in-kind support allow us to put more resources directly into athlete development.
$140K
ANNUAL PROGRAM INVESTMENT
Travel, race support, coaching, development, equipment and team operations.
$60K
SPONSORSHIP GOAL
Our 2026–2027 target from cash sponsorships and aligned partners.
Where sponsor support goes
01
Coaching & Athlete Development
Structured training, technical development, strength, nutrition, mental skills and season guidance.
02
Race Travel & Support
Transportation, lodging, meals, team logistics and on-site support at key events.
03
Camps & Competitive Opportunity
Development camps and access to higher-level race experiences as athletes progress.
04
Bikes, Equipment & Team Infrastructure
Bikes, components, wheels, helmets, clothing, nutrition and the equipment required to support the team well.
Our Partners
The Brands Helping Move SOHO Forward
These partners invest in the athletes, coaching, and opportunities that make up Team SOHO. We’re proud to recognize them here, and we’re building room for more organizations that want to be part of what comes next.
PLATINUM PARTNERS
GOLD PARTNERS
SILVER PARTNERS
2027 PARTNERSHIP OPPORTUNITIES
Choose Your Sponsorship Level
Each level pairs meaningful brand visibility with direct support for athlete development. Choose the fit that works for your organization, or start with a conversation and we’ll help shape the right partnership.
PREMIER PARTNERSHIP
Platinum
$15,000 +
Donation or Team Bike Sponsor
Best for: brands looking for the strongest visibility and the deepest partnership with Team SOHO.
Included
- Prime kit placement on shoulders or chest
- Tagged in all SOHO social media posts
- A team kit sent as a thank-you
- Logo on team tent and vehicles
- Brand information shared with club participants
- Exposure within Utah's 7,500-rider youth cycling community
HIGH-VISIBILITY PARTNERSHIP
Gold
$5,000 +
Donation or Bike Component Sponsor
Best for: High-school-aged athletes with roughly 1–2 seasons of racing experience who want structured coaching and greater competitiveness at the NICA and regional level.
Included
- Small logo placement on team kit
- Tagged in all SOHO social media posts
- Logo on team vehicles
- Brand information shared with club participants
- Exposure within Utah's 7,500-rider youth cycling community
SUPPORTING PARTNERSHIP
Silver
$2,500 +
Donation or Nutrition Sponsor
Best for: Committed racers ready to pursue national-level racing and begin building a UCI points profile.
Included
- Small logo placement on team kit
- Tagged in all SOHO social media posts
- Brand information shared with club participants
- Exposure within Utah's 7,500-rider youth cycling community
Prefer an Equipment or Product Partnership?
SOHO is also seeking aligned partners for bikes, components, wheels, helmets, clothing, nutrition and other team needs. We can build an in-kind partnership around the product category and level of support that makes sense for both sides.
ANOTHER WAY TO HELP
Want to Support SOHO Without a Sponsorship?
Individuals, families and businesses can also make a direct contribution to help support athlete development and opportunity.
Make a Direct Donation
SOHO donations are processed through the Utah Olympic Legacy Foundation. You'll continue to their secure donation page to complete your contribution.
START A CONVERSATION
Not Sure what fits, but still want to help?
Tell us a little about your organization and what you'd like to accomplish. Scott or Gerrit will follow up to help find the right way to support Team SOHO.